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Search result (6 matches)
March 04, 2020
Future
ITB Co-Creators Keynote: WE Are Shaping The Future!
March 04, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A4/A5
- The future of society, economy and tourism.
- Which trends, technologies and developments do you need to know and know how to combine in order to be successful in the future?
- Premiere highlight: The innovative, interactive Creators format. YOU are shaping the future with voting cards.
- Experience how the global tourism industry sees the future and wants to actively shape it.
- Vote with us and influence the future scenarios that are being demonstrated.
Destinations
Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth
March 04, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A1
- Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
- Costs and benefits of tourism for destinations.
- Implications of sustainable tourism growth.
- Valuable insights into international best practice examples.
- How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
- On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.
MICE
Success Factor Participant Experience – For Events That Inspire Their Target Group
March 04, 2020
11:00 - 11:45 h
Convention Hall 7.1a, Auditorium New York 1
- What are future meeting scenarios?
- What can digital and analog interaction look like?
- What types of participants are there?
- How can event participants be involved successfully?
- What are the most important research results from the "Future Meeting Space" project?
eTravel World
Corporate Startup - A Success Story For The Travel Industry?
March 04, 2020
16:30 - 17:00 h
Hall 6.1, eTravel Stage
- Advantages and disadvantages of a Corporate Startup
- Learnings from two years PiNCAMP powered by ADAC
- milestones
March 05, 2020
eTravel World
Tiktok – A New Craze In The Tourism Tool Box
March 05, 2020
15:30 - 16:00 h
Hall 6.1, eTravel Stage
- TikTok is the trend platform of the year for many and is considered the latest must-have app. No wonder: 5.5 million Germans already use TikTok every month and they spend about 50 minutes a day in the app.
- So is it worthwhile for tourism marketers to take a closer look at TikTok? We show how tourism players can use TikTok in their marketing mix.
- Find out by means of case studies which possibilities the app offers to reach more than Generation Z and to build up a close customer relationship.
March 06, 2020
CSR
Keynote: Climate Change, Global Warming, Weather Extremes: Status Quo And Constraints To Action
March 06, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A1
- A hot summer and concerning climate reports: To continue on will lead into the abyss.
- How can we still prevent the climate emergency?
- Which measures to contain global warming and climate change are effective?
- Which policy measures are unavoidable and to be expected?
- To what extent is the global tourism industry affected?
- Hans Joachim Schellnhuber, the world´s leading climate researcher, explains the status quo and the need for action.