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March 04, 2020

eTravel World

Data Instead Of Surveys: How To Analyse The Travel Market In The Digital Age

March 04, 2020
10:30 - 11:00 h

Hall 7.1b, eTravel Lab

  • Data analysis instead of surveys: What are the travel trends in 2020?
  • What do travel customers actually think about a certain destination, brand or product?
  • Which marketing campaigns result in positive feelings?
  • It’s all in the data – if you know how to use it.

eTravel World

How The Website Becomes A Personal Travel Advisor

March 04, 2020
10:30 - 11:00 h

Hall 6.1, eTravel Stage

  • Personalization in the travel industry (travel types, destinations, etc.)
  • Playing out recommendations with personal relevance for users
  • Improving user experience through geo-targeting
  • Addressing new and existing customers

eTravel World

eTravel Stage Day 1

March 04, 2020
10:30 - 18:00 h

Hall 6.1, eTravel Stage

Product news on payment solutions; focus on super apps and chatbots; current insights on digitisation in tourism from Switzerland and Germany. Detailed event descriptions will be available here shortly.

Virtual Reality

VR Trends im Tourismus – Status-Quo, Ausblick & Eröffnung des VR Labs

March 04, 2020
12:00 - 12:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

  • Wo steht die Tourismusbranche?
  • Welche Anwendungsmöglichkeiten und Trends im Bereich AR/VR gibt es?
  • Ausblick auf das Programm des VR Labs der ITB Berlin 2020

Deep Dive Sessions

Google Masterclass: Unskippable: Travel Videos People Just Love To Watch On YouTube

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • How to capture travelers´ attention. 
  • Find out what makes videos on YouTube stand out and how they are different from traditional TV content. 
  • In this masterclass, we´ll share the latest insights and best practices on how to create successful content for YouTube, home to over 2 billion monthly logged-in people.

Future

ITB CEO Interview: The Future Of Hospitality Will Be Hosted

March 04, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

  • As more and more Gen Z travelers follow on the heels of millennials and increasingly tilt the scales away from standardized travel toward authentic experiences, the brands that succeed will be those that invest in personal hosting, unique design, and genuine roots in their local communities.

eTravel World

Tips For More Direct Bookings Through Affiliate Partners

March 04, 2020
15:00 - 15:30 h

Hall 6.1, eTravel Stage

  • What is Affiliate Marketing and which partner models are there especially for the travel industry?
  • What do you need to consider when working with affiliate partners?
  • Practical tips for more direct bookings and best practice examples

eTravel World

N.N. (Schweiz Tourismus)

March 04, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • more details coming soon

eTravel World

How Digital Are German Destinations?

March 04, 2020
16:00 - 16:30 h

Hall 6.1, eTravel Stage

  • Presentation of a survey of 420 tourism organisations, carried out in 2019 in cooperation with the DTV, on the status quo of the implementation of "digitisation" in companies and destinations.
  • Insights into the implementation of technology (chatbots, AR, VR, WLAN etc)
  • Marketing tools (APPs, social media etc.)
  • Processes (AGs, management tools, etc.)
  • Obstacles and training needs

eTravel World

Marketing: Best Case Presentations And Panel

March 04, 2020
16:30 - 17:00 h

Hall 7.1b, eTravel Lab

  • How do TTA companies market their services when platforms and metasearch engines are sharing the game?
  • What are chances and challenges?

March 05, 2020

eTravel World

eTravel Lab Day 2

March 05, 2020
10:30 - 13:30 h

Hall 7.1b, eTravel Lab

News on PSD2, current studies and new ideas for successfull destination marketing offer a colourful mix of insights on the second morning in the eTravel Lab. Detailed descriptions of all individual events will soon be available here.

eTravel World

eTravel Stage Day 2

March 05, 2020
10:30 - 18:00 h

Hall 6.1, eTravel Stage

Product news from the hospitality tech sector. Furthermore, focus on smart mobility, startups and news on AI & voice marketing. Also examples for TikTok in the marketing mix. Detailed descriptions of all individual events will soon be available here.

Virtual Reality

Unleashing the Full Potential of Digital Reality Experiences for Tourism Marketing

March 05, 2020
11:00 - 11:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • How to empower tourism marketing with augmented reality experiences
  • How to boost Social Media communications with augmented reality
  • Latest augmented and mixed reality use cases in tourism marketing

Marketing

ITB CEO Interview: Operating In Unprecedented Times

March 05, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • TUI’s CEO has been orchestrating a major pivot for years.
  • The transformation saw this legacy tour operator become a deeply vertically integrated travel business with significant assets in multiple supplier categories. 
  • In the wake of Thomas Cook’s demise, a new wave of opportunities and challenges now require a renewed emphasis. 
  • Back for a second year at ITB, Fritz Joussen and Philip Wolf’s conversation on stage should not be missed.

eTravel World

Digital Nudging 2020: Has Sustainability A Relevance For Travel Decisions?

March 05, 2020
12:45 - 13:15 h

Hall 7.1b, eTravel Lab

  • 7 steps to the effectiveness of sustainability in e-tourism
  • Best practice on how to combine e-commerce and sustainable travel offers
  • Can nudging be helpful with travel decisions?
  • Recommendations based on the study "Digital Nudging in Tourism 2020

Deep Dive Sessions

Google Masterclass: The Undecided: How YouTube Can Help Travel Marketers Win Undecided Customers

March 05, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • When it comes to booking their holidays people like to take some time to research before committing to travel plans. 
  • It is an ongoing challenge for marketing teams to capture the attention of these undecided bookers. 
  • In this masterclass, you will learn how YouTube can help marketers turn prospects into customers through video ads. 

eTravel World

Hospitality Tech Forum

March 05, 2020
13:30 - 18:00 h

Hall 7.1b, eTravel Lab

What is driving the hospitality industry and what are challenges and opportunities arising from the digital transformation? Learn more at events on revenue management, marketing, sustainability and the future of the hotel industry. Detailed description of all individual events will be available here shortly.

Virtual Reality

Virtual Helsinki - Rethinking Destination Experience

March 05, 2020
14:00 - 14:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • Rapidly Changing Customer Behavior as a Game Changer  
  • Virtual Reality in Sustainable Destination Management  
  • Key Elements of Virtual Reality – Elevated Experiences, Accessibility, Empathy and Equality 

eTravel World

Tiktok – A New Craze In The Tourism Tool Box

March 05, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • TikTok is the trend platform of the year for many and is considered the latest must-have app. No wonder: 5.5 million Germans already use TikTok every month and they spend about 50 minutes a day in the app.
  • So is it worthwhile for tourism marketers to take a closer look at TikTok? We show how tourism players can use TikTok in their marketing mix.
  • Find out by means of case studies which possibilities the app offers to reach more than Generation Z and to build up a close customer relationship.

eTravel World

Re-Building Hotel Brands: Best Case Presentations And Panel

March 05, 2020
16:00 - 17:00 h

Hall 7.1b, eTravel Lab

  • What do you have to consider when repositioning a traditional hotel brand?
  • What are the pitfalls of brand restructuring?
  • What needs to be considered when communicating with employees?

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