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March 05, 2020

eTravel World

TikTok in tourism - Must We Follow Every Trend?

March 05, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • TikTok is the trend platform of the year for many and is considered the latest must-have app. No wonder: 5.5 million Germans already use TikTok every month and they spend about 50 minutes a day in the app.
  • So is it worthwhile for tourism marketers to take a closer look at TikTok? We show how tourism players can use TikTok in their marketing mix.
  • Find out by means of case studies which possibilities the app offers to reach more than Generation Z and to build up a close customer relationship.

eTravel World

Zero Friction Future With Facebook

March 05, 2020
17:30 - 18:00 h

Hall 6.1, eTravel Stage

  • Friction is one of the biggest threat to businesses today as consumer expectations continue to rise with the pace of technology
  • Danger of frictional losses is increasing, as the customer journey is often very fragmented
  • Learn from Facebook about their vision of a Zero Friction future and how consumers engage with travel brands on their platforms

March 06, 2020

MICE

ITB International MICE Forum

March 06, 2020
10:45 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

Deep Dive Sessions

Thumbstopping: The Case To Make More Content That Moves, Sings, And Smiles

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Cube Club

Key Insights:

  • Unpack the Four C’s of Communication and how they manifest into three desirable results that benefits brands and audiences together.
  • Create content that adds value to your audiences – rather than adding to the noise of social media feeds.
  • Video and voice are today’s dominate mediums for messaging, yet they are underutilized by most brands and agencies.  

Takeaways:

  • How to use different types of content to capture attention and drive engagement with your audience.
  • Understand the differences between social media posts and stories, or snaps and TikToks, and when to use them.
  • Know which mobile apps and tools you can start using immediately to create videos, voice, and personalized content. 

Destinations

Chinese Social Media: How To Attract Chinese Outbound Tourists

March 06, 2020
12:00 - 12:45 h

CityCube Berlin, Auditorium A4/A5

  • Chinese Social Media and their influence on the travel industry.
  • How to promote destinations on Wechat, Weibo, IQIYI, Tik Tok (Douyin) and others.
  • The big shift from search advertising to content advertising and influencer marketing.

Destinations

Instagram, Influencers & Co: The Underestimated Challenge For Destinations

March 06, 2020
16:00 - 16:45 h

CityCube Berlin, Auditorium A4/A5

  • Through Instagram and Facebook dynamic experiences that engage with travelers can be created.
  • Photos and videos are used to tell the visual story of a destination. 
  • Social advertising platforms add context to images through Instagram Stories, video, or geo-tagging locations.
  • Travelers are provided with a more unique, inspirational experience as they dream. 
  • Learn how to drive engagement and how to turn this inspiration into bookings.
  • What role do Influencers play?

March 07, 2020

eTravel World

Social Media Marketing

March 07, 2020
13:00 - 14:00 h

Hall 6.1, eTravel Stage

  • Which social media channels are useful in the tourism sector to gain more awareness and homepage?
  • The channels Facebook, Instagram, Pinterest and Blog are specifically addressed.
  • What are the optimal social media contents?
  • Which social media channels make individual sense for my offer?

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