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March 04, 2020

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Future

ITB Co-Creators Keynote: WE Are Shaping The Future!

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • The future of society, economy and tourism. 
  • Which trends, technologies and developments do you need to know and know how to combine in order to be successful in the future?
  • Premiere highlight: The innovative, interactive Creators format. YOU are shaping the future with voting cards. 
  • Experience how the global tourism industry sees the future and wants to actively shape it. 
  • Vote with us and influence the future scenarios that are being demonstrated.

Destinations

Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
  • Costs and benefits of tourism for destinations. 
  • Implications of sustainable tourism growth. 
  • Valuable insights into international best practice examples. 
  • How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
  • On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.

Destinations

Keynote Panel: Responsible Tourism Destinations: Roadmap To A “High Ambition Scenario”

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A1

-In Cooperation with UNWTO-

  • Climate Protection Goals of the UN Climate Change Conference COP 25 in Madrid.Ambitious climate protection goals also for the tourism industry.
  • To what extent is global tourism affected?
  • What does the UNWTO´s "high ambition scenario" on climate protection measures in global tourism look like?
  • What are the highlights of the latest UNWTO study?
  • Is not travelling one of the recommendations on the list?

Destinations

Expedition Cruises: Tourism In Fragile Ecosystems

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A1

  • Expedition cruises: a fast and rapidly growing market segment. 
  • Uniqueness, authenticity and luxury on board of small high-tech ships at an ultra-exclusive level of comfort in remote regions of the world.
  • What are the operational and logistical challenges in remote regions of the world? 
  • How do shipping companies deal with the ecological challenges? 
  • How can expedition cruises be made environmentally friendly and how can luxury and sustainability be reconciled? 
  • Above all, will the announced armada of new ships lead to overtourism in the Arctic and Antarctic as well?

Destinations

Long Distance Destinations And Sustainability - A Contradiction In Terms? „Take The Train To San Jose?"

March 04, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A1

-In Cooperation with ARGE Latin America-

  • Long-haul flights: the opposite of sustainable?
  • But many tourism destinations can only be reached by long-haul flights. 
  • Is it still possible to travel to long-haul destinations with a clear conscience? 
  • How can the efforts of tourism companies, international conservation organisations and sustainable countries be promoted actively by responsible tourism? 
  • CO2 emissions trading and compensation as a solution?
  • Will the world´s best sustainable destinations soon be left behind by tourism? 

WTCF
Destinations

Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

Deep Dive Sessions

Enhancing Destination Resilience

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Cube Club

Mini Master Class for Policy Makers with the Global Travel and Tourism Resilience Council

  • Overview of resilience and how it is incorporated in crisis management planning
  • Sustainability: how to identify risks and planning for them
  • How to use data to ensure sustainable resilience
  • Examples of sustainable resiliency highlighting key actions

Business Travel

ITB Business Travel Forum

March 04, 2020
15:00 - 17:45 h

Convention Hall 7.1a, Auditorium New York 1

Valuable know-how for travel and event managers.

More information about the ITB Business Travel segment can also be found here: www.itb-convention.com/businesstravel

eTravel World

Actions Speak Louder Than Words - In-Destination Sustainability Focus

March 04, 2020
- March 13, 2020 15:00 - 15:30 h

Hall 7.1b, eTravel Lab

  • Keynote: Overtourism – How Local Tour Operators can Tackle Destination Challenges
  • Best case presentation of Conscious Tourism International
  • Best case presentation of the City of Gothenburg: How Gothenburg became the leading destination in sustainability
  • Subsequent discussion with q&a

Business Travel

Business Travel 2020 - Destination: „Ecologically Effective“

March 04, 2020
15:05 - 15:45 h

Convention Hall 7.1a, Auditorium New York 1

  • VDR theme year sustainability
  • Best practice: sustainable mobility in companies
  • VDR´s sustainability initiative "Miles to Trees"  

Business Travel

Business Travel And Climate Impact - A Four-Point Program For Sustainable Business Travel

March 04, 2020
16:00 - 16:45 h

Convention Hall 7.1a, Auditorium New York 1

  • How sustainable are companies and suppliers? 
  • Measure, document, reduce: Less CO2 emissions from business trips 
  • What are the alternatives and how do the travellers get on board?
  • Integration of CO2 offsetting solutions and the role of the travel agency

Future

ITB Executive Panel: Future Air And Ground Mobility

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with Bitkom-

  • We´re already experiencing traffic collapses and massive environmental damage caused by unsustainable mobility systems today.
  • Traffic systems in a state of upheaval: Flying cars and passenger drones, mobility platforms and the digital revolution, the renaissance of buses and trains - we are entering a new mobility age.
  • What can urban aviation, artificial intelligence and digital platforms achieve and what are the limitations?
  • What will passenger traffic look like in the future on the ground and in the air?
  • What are the consequences for business and leisure tourism?
  • What should countries, cities and rural areas do now to make transport systems fit for the future?

Destinations

ITB Mayor Interview: The Future Of City Tourism

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A1

  • City Tourism in metropolitan areas
  • Sustainability and environmental protection of cities
  • Smart cities and digitalization 
  • Concepts for avoiding and adapting to overtourism 
  • How to deal with the sharing economy
  • Future destination management

Destinations

ITB Ministers’ Roundtable: Sustainable Destination Best Practices

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A1

  • Neglecting sustainability destroys the environment and culture, the local population revolts and tourists become discouraged.
  • Sustainability: the most important principle of destination planning.
  • Today: considerable differences in sustainability efforts.
  • Best practice countries explain their formulas for success.
  • Which policy measures can be used to achieve progress in sustainability and which measures are unsuccessful?
  • What economic successes do sustainability advances bring? What are the most difficult hurdles?

March 05, 2020

Business Travel

ITB Business Travel Forum

March 05, 2020
10:45 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

Valuable know-how for travel and event managers.

More information about the ITB Business Travel segment can also be found here: www.itb-convention.com/businesstravel

eTravel World

Destination Success Story - The Geocaching Made In Nouvelle-Aquitaine

March 05, 2020
11:15 - 11:45 h

Hall 7.1b, eTravel Lab

  • Best Case: How to use geocaching to support a sustainable tourism?
  • With more than 720,000 players in 2018, "Terra Aventura" has won the hearts of many tourists

eTravel World

Digital Nudging 2020: Has Sustainability A Relevance For Travel Decisions?

March 05, 2020
12:45 - 13:15 h

Hall 7.1b, eTravel Lab

  • 7 steps to the effectiveness of sustainability in e-tourism
  • Best practice on how to combine e-commerce and sustainable travel offers
  • Can nudging be helpful with travel decisions?
  • Recommendations based on the study "Digital Nudging in Tourism 2020

Marketing

ITB CEO Interview: Trends And Challenges In The Global Cruise Market

March 05, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

Convention Awards

3rd EDITION: GENDER EQUALITY IN TOURISM: Female Leadership in Travel Technology – why not?

March 05, 2020
13:00 - 14:00 h

Palais am Funkturm, ITB Convention Awards

eTravel World

Socialbnb - How a Start Up wants to make travel sustainable

March 05, 2020
14:00 - 14:30 h

Hall 6.1, eTravel Stage

  • Socialbnb connects tourists with social and ecological aid organisations (NGOs) around the world. In this way, the Start Up opens up a completely new group of people for tourism: What challenges arise in the cooperation with aid organisations?
  • How can a tourism be created from which all sides benefit? How can the local population be better integrated into tourism so that they also profit from it and tourism is not seen as a necessary evil but as an opportunity.
  • The origin of the idea of Socialbnb - How the construction of a small school in Cambodia became a worldwide tourism platform.
  • Sustainability is also important in the tourism industry: How to deal with this trend? What does sustainability actually mean for a tourist? What can sustainable tourism look like?
  • What role does a local and authentic experience play for young travellers and how can this target group best be reached?

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