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March 04, 2020

eTravel World

eTravel Lab Day 1

March 04, 2020
10:30 - 14:00 h

Hall 7.1b, eTravel Lab

Main focuses: data analysis as a tool, an overview of the Asian travel market, solutions for overtourism and the future of package holiday. Detailed descriptions of all individual events will be available here shortly.

Medical

BOOMING MARKET CHINA. WHAT CHINESE TRAVELERS LOOKING FOR IN EUROPE’S HEALTH MARKET.

March 04, 2020
14:00 - 14:30 h

Hall 21b

  • The general interest of potential Chinese tourists in the holiday activities "Using health offers (self-paying, not cure)", "Using wellness offers" and "Using thalassotherapy offers (e.g. treatments with seawater, algae, sand)" as well as
  • The main sociodemographic characteristics of the target groups withan interest in the three holiday activities mentioned above.
  • And: In which holiday activities are potential Chinese health tourists also interested in?

Medical

WHAT DOES MALAYSIA DO TO COMPETE WITH THEIR REGIONAL COMPETITORS IN MEDICAL TOURISM?

March 04, 2020
15:00 - 15:30 h

Hall 21b

  • Quality of care in resort towns and cities outside of Kuala Lumpur
  • Bringing international standards and quality to Malaysia clinics
  • Working with travel agencies, facilitators and health care providers

WTCF
Destinations

Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

March 05, 2020

Wellness

Tourism Health Market In Sri Lanka: Ayurveda As A Revenue Generator

March 05, 2020
11:00 - 11:25 h

CityCube Berlin, Hall A1

  • History of Ayurveda in Sri Lanka
  • Current State of Ayurveda Tourism
  • Ayurveda’s multiplier Effect
  • Why Sri Lankan Ayurveda is Unique 
  • Challenges and Future

Wellness

Wellness Real Estate Development

March 05, 2020
12:25 - 12:45 h

CityCube Berlin, Hall A1

  • There is currently a $ 134.3 billion wellness real estate industry worldwide
  • What are the special features of this branch of industry?
  • Adrien Deniau provides a basic understanding of the peculiarities of the development process of wellness real estate and the need for a specific approach

Wellness

Holistic Lifestyle Hospitality Concepts And The Rise Of Mental Wellness

March 05, 2020
13:25 - 13:45 h

CityCube Berlin, Hall A1

  • The drastic increase in mental health problems could cost approximately $ 16 trillion worldwide by 2030
  • Which sensible measures can help people on the one hand and reduce costs on the other?
  • What opportunities do wellness retreats offer with focus programs on the following topics: mental health, stress acceptance and dealing with anxiety
  • Which of the available alternative healing methods can gain importance in the wellness hotel industry?

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