Navigation | Page content | Additional information

Page content

Event Search

Search result (25 matches)

March 04, 2020

eTravel World

How The Website Becomes A Personal Travel Advisor

March 04, 2020
10:30 - 11:00 h

Hall 6.1, eTravel Stage

  • Personalization in the travel industry (travel types, destinations, etc.)
  • Playing out recommendations with personal relevance for users
  • Improving user experience through geo-targeting
  • Addressing new and existing customers

eTravel World

eTravel Stage Day 1

March 04, 2020
10:30 - 18:00 h

Hall 6.1, eTravel Stage

Product news on payment solutions; focus on super apps and chatbots; current insights on digitisation in tourism from Switzerland and Germany. Detailed event descriptions will be available here shortly.

eTravel World

The Unstoppable Rise Of The Asian Travelers

March 04, 2020
12:00 - 12:30 h

Hall 7.1b, eTravel Lab

  • Asia remains the biggest growth driver in the international tourism market
  • Rising purchasing power and technology innovations have been constantly changing the way that Asian travel
  • Listen to the senior executives from Asia’s leading travel companies on how they tailor to the changing needs of Asian travelers

Future

ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more. 
  • The global tourism industry in times of the perfect storm. 
  • What structural changes are to be expected in the European and global tourism industry? 
  • What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop? 
  • How will people travel in the future and what role will sustainability play?

Destinations

Expedition Cruises: Tourism In Fragile Ecosystems

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A1

  • Expedition cruises: a fast and rapidly growing market segment. 
  • Uniqueness, authenticity and luxury on board of small high-tech ships at an ultra-exclusive level of comfort in remote regions of the world.
  • What are the operational and logistical challenges in remote regions of the world? 
  • How do shipping companies deal with the ecological challenges? 
  • How can expedition cruises be made environmentally friendly and how can luxury and sustainability be reconciled? 
  • Above all, will the announced armada of new ships lead to overtourism in the Arctic and Antarctic as well?

Future

ITB Executive Panel: Tours, Activities & Attractions

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with Arival- 

  • Tours, Activities & Attractions as in-destination services are a strategic mega topic. 
  • Tourists all over the world want special experiences in their destinations, they expect tailor-made offers and are prepared to spend more money on them.
  • How can this huge potential be tapped, and how can the technological challenges be overcome?
  • Are we experiencing a "quantum leap" in the individualization of travel offers, and can travel providers finally go back to differentiating themselves in terms of the quality of their offers?
  • This session will feature new insights from the first global study of this important sector, in partnership between Arival and ITB.

eTravel World

How To Engage With Your Chinese Visitors And Achieve The Best Customer Journey

March 04, 2020
14:00 - 14:30 h

Hall 6.1, eTravel Stage

  • 220 million Chinese tourists will travel outside China
  • How are you going to engage with your Chinese visitors and provide them a unique customer journey?
  • Experiences and learnings about how you can connect to your Chinese tourists
  • Get inspired on what´s possible with customer journeys within WeChat

Future

ITB CEO Interview: The Future Of Hospitality Will Be Hosted

March 04, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

  • As more and more Gen Z travelers follow on the heels of millennials and increasingly tilt the scales away from standardized travel toward authentic experiences, the brands that succeed will be those that invest in personal hosting, unique design, and genuine roots in their local communities.

MICE

Visitor Tracking – Optimize Your Event Concept With Digital Technologies!

March 04, 2020
14:00 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Which digital methods are available to obtain data on the behavior of visitors at trade fairs and events?
  • How does the customer journey at an event work?
  • What are the important touch points?
  • Which attractions are particularly popular and are visited the longest?
  • Which offers are not used or not perceived?
  • How can intelligent data evaluation contribute to the success of an event?

eTravel World

Next Level Guest Communication - Getting Ready For The Future Of Conversational AI In Hospitality

March 04, 2020
14:30 - 15:00 h

Hall 6.1, eTravel Stage

  • The state of chatbots & voice bots
  • good use cases in hospitality and travel today
  • outlook on how the technology will further evolve and impact the industry

Future

IPK's World Travel Monitor®: Latest World Travel Trends And Forecast 2020

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with IPK International-

  • IPK World Travel Monitor® is the largest travel survey in the world, with data based on ca. 500,000 interviews.
  • Presenting the latest forecast data on worldwide and European travel behavior.
  • An indispensable basis for decision-making for the entire tourism industry.

March 05, 2020

Marketing

ITB CEO Interview: The Future Of Travel Distribution: Personalization, Retailing, Platforms

March 05, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • The future of the global travel industry.
  • Evolving consumer expectations.
  • How Sabre is creating the new marketplace for personalized travel.
  • Opportunities through intelligent retailing and new distribution channels.

Marketing

ITB CEO Interview: Operating In Unprecedented Times

March 05, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • TUI’s CEO has been orchestrating a major pivot for years.
  • The transformation saw this legacy tour operator become a deeply vertically integrated travel business with significant assets in multiple supplier categories. 
  • In the wake of Thomas Cook’s demise, a new wave of opportunities and challenges now require a renewed emphasis. 
  • Back for a second year at ITB, Fritz Joussen and Philip Wolf’s conversation on stage should not be missed.

Deep Dive Sessions

Google Masterclass: The Undecided: How YouTube Can Help Travel Marketers Win Undecided Customers

March 05, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • When it comes to booking their holidays people like to take some time to research before committing to travel plans. 
  • It is an ongoing challenge for marketing teams to capture the attention of these undecided bookers. 
  • In this masterclass, you will learn how YouTube can help marketers turn prospects into customers through video ads. 

Marketing

ITB CEO Interview: Trends And Challenges In The Global Cruise Market

March 05, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

  • The global cruise market: trends, demand, future potential and its growing place within the overall tourism industry
  • The cruise industry’s commitment to sustainability – beyond environmental sustainability

Virtual Reality

Virtual Helsinki - Rethinking Destination Experience

March 05, 2020
14:00 - 14:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • Rapidly Changing Customer Behavior as a Game Changer  
  • Virtual Reality in Sustainable Destination Management  
  • Key Elements of Virtual Reality – Elevated Experiences, Accessibility, Empathy and Equality 

Marketing

Global Luxury Customers And Sustainability: Exclusive Empirical Study By Travelzoo & ITB

March 05, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

  • Latest results from the new global Travelzoo/ITB study
  • Customer attitudes on sustainability and climate protection
  • Importance of sustainability and climate protection in luxury travel
  • Customer readiness for limiting trips, price increases and changes in travel. 

Marketing

The Future Of Luxury In Post-Hedonic Societies

March 05, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A change in the understanding of luxury: from owning luxury items to luxury experiences to sensual luxury.
  • Current study results: 7 trends shaping the global luxury segment. 
  • Change in the demands of top-end customers.
  • Learning from others: How do classic luxury providers in other sectors position themselves?
  • What does the change in the understanding of luxury mean for tourism destinations, hotels and travel distribution? 
  • Outlook: How will luxury behavior develop in the coming years? 

eTravel World

Hospitality 2025

March 05, 2020
17:00 - 18:00 h

Hall 7.1b, eTravel Lab

  • How do processes in the hotel industry change due to the use of new technologies?
  • Will there still be a need for personnel in the future?
  • How will the expectations of different target groups change?
  • Which hotel product is the promising model for holidays, which for business trips?

March 06, 2020

Destinations

Travel Experiences Of The Future: Tailored, Data-Based, Relevant

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • Standardized mass products: increasingly banal and interchangeable.
  • Expectations of the modern customer: tailored travel offers, enriching experiences, personal experiences.
  • Success factors: innovative technologies, intelligent use of customer data, deep customer insights.
  • Best practices for unique travel experiences and relevant travel offers.
  • In the future: Will the destination still play a role or will experiences dominate the travel decision?

Optionen