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March 04, 2020

eTravel World

How The Website Becomes A Personal Travel Advisor

March 04, 2020
10:30 - 11:00 h

Hall 6.1, eTravel Stage

  • Personalization in the travel industry (travel types, destinations, etc.)
  • Playing out recommendations with personal relevance for users
  • Improving user experience through geo-targeting
  • Addressing new and existing customers

eTravel World

The Value Of An Automated And Individual Dialogue

March 04, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • The hotel, the holiday region as a second home. This desire for guest loyalty and continuity is at the top of the agenda for hoteliers and tourism managers.
  • The way to a completed booking is through the virtuoso handling of customer data. Here, the industry is faced with the challenge of handling personal data in compliance with DSGVO and developing industry-specific customer loyalty programmes.
  • Which strategies can companies in the hotel and tourism industry use to sustainably increase the loyalty of their guests via marketing automation?
  • The speakers will show how the tourism industry can skilfully use the knowledge from existing data, increase data quality and transform a satisfied guest into a loyal, returning guest through individualised communication.

Business Travel

Graphic Vs. Cryptic: Learnings In The Area Of Change Management During The Introduction Of A Combined Booking Platform

March 04, 2020
17:00 - 17:45 h

Convention Hall 7.1a, Auditorium New York 1

  • New data standards, new content sources: How to ensure service and reporting. 
  • NDC - opportunities and risks in stationary sales
  • What is changing for the customers?
  • Outlook - where is the journey going?

March 05, 2020

Marketing

ITB CEO Interview: The Future Of Travel Distribution: Personalization, Retailing, Platforms

March 05, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • The future of the global travel industry.
  • Evolving consumer expectations.
  • How Sabre is creating the new marketplace for personalized travel.
  • Opportunities through intelligent retailing and new distribution channels.

March 06, 2020

eTravel World

Data Talks

March 06, 2020
10:30 - 13:30 h

Hall 7.1b, eTravel Lab

Main focus on data and innovations in the travel tech sector and what the customer gets out of it: AI and machine learning, data usability and platforms, predictive personalization and seamless travel.

eTravel World

Managing Geodata In The Cloud

March 06, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • Manage trip details / routes in the cloud
  • Have your own navigation app to protect your precious data
  • Provide your customers with customised trip information on their smartphones
  • Decrease your costs to prepare and manage trip guidebooks
  • Why protecing your data will protect your business

eTravel World

Highly Recommended – Best Practice Panel On “Personalization“

March 06, 2020
11:45 - 12:30 h

Hall 7.1b, eTravel Lab

  • Short presentations and panel discussion
  • Bosys, Best Case presentation
  • Silversurfer, Best Case presentation
  • Skyscanner: Best Case presentation “The journey from meta to marketplace on mobile”

March 07, 2020

eTravel World

Digital Customer Acquisition

March 07, 2020
12:00 - 13:00 h

Hall 11.1, Young Professionals Stage

  • Stocktaking - What could have been better done online in the past?
  • Fine-tuning of the message & target group - Who can you reach best and easiest online?
  • Reaching out - How can you make relevant users take notice of you and become your fans in no time?
  • Revenue-generating measures - Which "next steps" are the most sensible for you to incorporate revenue in the short, medium and long term?

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