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ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 06, 2020

Deep Dive Sessions

Google Algorithms Vs. Google Penalties Explained

March 06, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • Former senior Search Quality Googler and SEO expert Kaspar Szymanski explains why there are no algorithmic penalties, why travel sites fail in search and how to avoid Google SERP disasters.
  • Learn about the difference between Google algorithms and Google penalties.
  • How do they interlock and impact travel websites?
  • And how to deal with perceived and real threats stemming from both?
  • Open audience Q&A at the end: all Google Search and SEO questions are answered live!

eTravel World

Using Brand Serps To Optimise Your Digital Ecosystem

March 06, 2020
15:00 - 15:30 h

Hall 6.1, eTravel Stage

  • What is a brand SERP (Search Engine Result Pages)? (Hint: it is what appears when someone Googles your brand name?)
  • Why your brand SERP is essential to your bottom line
  • What is your Digital Ecosystem? (Hint: it is vast .... and vital)
  • How your digital ecosystem affects your core business
  • How to use Brand SERPs to optimise your Digital Ecosystem
  • How this will boost your digital strategy and improve your bottom line