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March 04, 2020
How The Website Becomes A Personal Travel Advisor
March 04, 2020
10:30 - 11:00 h
Hall 6.1, eTravel Stage
- Personalization in the travel industry (travel types, destinations, etc.)
- Travel recommendations with relevance for users
- Improving user experience through geo-targeting
- Addressing new and returning customers
The Value Of An Automated And Individual Dialogue
March 04, 2020
11:00 - 11:30 h
Hall 6.1, eTravel Stage
- The hotel or holiday region as a second home. The guest loyalty and continuity is at the top of the agenda for hoteliers and tourism managers.
- The way to a completed booking depends also on the virtuoso handling of customer data. The industry is faced with the challenge of handling personal data in compliance with DSGVO and developing industryspecific customer loyalty programmes.
- Which strategies can companies in the hotel and tourism industry use to sustainably increase the loyalty of their guests via marketing automation?
- The speakers will show how the knowledge from existing data can be used to increase data quality and transform a satisfied guest into a loyal, returning guest through individualized communication
Graphic Vs. Cryptic: Learnings In The Area Of Change Management During The Introduction Of A Combined Booking Platform
March 04, 2020
17:00 - 17:45 h
Convention Hall 7.1a, Auditorium New York 1
- New data standards, new content sources: How to ensure service and reporting.
- NDC - opportunities and risks in stationary sales
- What is changing for the customers?
- Outlook - where is the journey going?
March 05, 2020
ITB CEO Interview: The Future Of Travel Distribution: Personalization, Retailing, Platforms
March 05, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A4/A5
- The future of the global travel industry.
- Evolving consumer expectations.
- How Sabre is creating the new marketplace for personalized travel.
- Opportunities through intelligent retailing and new distribution channels.
Ethics Can Control Digitization – Should There Be A Limit For Algorithms In Tourism?
March 05, 2020
15:00 - 15:30 h
Hall 6.1, eTravel Stage
- Coping with visitor masses - pilot systems vs. laissez-faire
- Data transparency vs. smart data personalization
- Do tour operators and destinations need an ethical policy?
- How to sync the technically feasible with the morally desirable
March 06, 2020
Data Talks
March 06, 2020
10:30 - 13:30 h
Hall 7.1b, eTravel Lab
Main focus on data and innovations in the travel tech sector and what the customer gets out of it: AI and machine learning, data usability and platforms, predictive personalization and seamless travel.
Managing Geodata In The Cloud
March 06, 2020
11:00 - 11:30 h
Hall 6.1, eTravel Stage
- Manage trip details / routes in the cloud
- Have your own navigation app to protect your precious data
- Provide your customers with customised trip information on their smartphones
- Decrease your costs to prepare and manage trip guidebooks
- Why protecing your data will protect your business
Highly Recommended – Best Practice On Personalization
March 06, 2020
11:45 - 12:30 h
Hall 7.1b, eTravel Lab
- Best case presentation "A picture is worth a thousand datapoints – gain customer insights by visualizing data"
March 07, 2020
Digital Customer Acquisition
March 07, 2020
12:00 - 13:00 h
Hall 11.1, Young Professionals Stage
- Stocktaking - What could have been better done online in the past?
- Fine-tuning of the message & target group - Who can you reach best and easiest online?
- Reaching out - How can you make relevant users take notice of you and become your fans in no time?
- Revenue-generating measures - Which "next steps" are the most sensible for you to incorporate revenue in the short, medium and long term?