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IMPORTANT NOTICE

ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 04, 2020

Virtual Reality

ITB Virtual Reality Lab Day 1

March 04, 2020
10:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.

Trendone
Future

ITB Co-Creators Keynote: WE Are Shaping The Future!

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • The future of society, economy and tourism. 
  • Which trends, technologies and developments do you need to know and know how to combine in order to be successful in the future?
  • Premiere highlight: The innovative, interactive Creators format. YOU are shaping the future with voting cards. 
  • Experience how the global tourism industry sees the future and wants to actively shape it. 
  • Vote with us and influence the future scenarios that are being demonstrated.

eTravel World

The Future Of Package Travel

March 04, 2020
11:15 - 11:45 h

Hall 7.1b, eTravel Lab

  • A technical view on the tour operator business and on the technological evolution of dynamic packaging and data analytics
  • What is the future technical setup for tour operators to meet the increasingly individual needs of travelers?
  • What possibilities do data analytics offer tour operators to manage the larger data volumes and increasing complexity?
  • How must the travel distribution product portfolio (OTAs, metasearch and more) evolve to become more individual and personalized?

Future

ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more. 
  • The global tourism industry in times of the perfect storm. 
  • What structural changes are to be expected in the European and global tourism industry? 
  • What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop? 
  • How will people travel in the future and what role will sustainability play?

Virtual Reality

VR Trends In Tourism - Status Quo, Outlook & Opening Of The VR Lab

March 04, 2020
12:00 - 12:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

Virtual Reality

Holiday in the Matrix? How AR & VR are revolutionising travel.

March 04, 2020
13:00 - 13:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

Future

ITB Executive Panel: Tours, Activities & Attractions

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with Arival- 

  • Tours, Activities & Attractions as in-destination services are a strategic mega topic. 
  • Tourists all over the world want special experiences in their destinations, they expect tailor-made offers and are prepared to spend more money on them.
  • How can this huge potential be tapped, and how can the technological challenges be overcome?
  • Are we experiencing a "quantum leap" in the individualization of travel offers, and can travel providers finally go back to differentiating themselves in terms of the quality of their offers?
  • This session will feature new insights from the first global study of this important sector, in partnership between Arival and ITB.

MICE

Personalization And Artificial Intelligence – Inspire Your Participants!

March 04, 2020
13:00 - 13:45 h

Convention Hall 7.1a, Auditorium New York 1

  • How can event participants be inspired over and over again?
  • Which technologies are well suited to survive in the battle for participants?
  • How can artificial intelligence help to use valuable participant information in such a way that they contribute to the long-term success of an event?

Future

ITB CEO Interview: The Future Of Hospitality Will Be Hosted

March 04, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

  • As more and more Gen Z travelers follow on the heels of millennials and increasingly tilt the scales away from standardized travel toward authentic experiences, the brands that succeed will be those that invest in personal hosting, unique design, and genuine roots in their local communities.

Virtual Reality

Online Instead Of Offline: Innovative Training Solutions Through Virtual Realities

March 04, 2020
14:00 - 14:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

MICE

Visitor Tracking – Optimize Your Event Concept With Digital Technologies!

March 04, 2020
14:00 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Which digital methods are available to obtain data on the behavior of visitors at trade fairs and events?
  • How does the customer journey at an event work?
  • What are the important touch points?
  • Which attractions are particularly popular and are visited the longest?
  • Which offers are not used or not perceived?
  • How can intelligent data evaluation contribute to the success of an event?

WTCF
Destinations

Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

Virtual Reality

The Future of Travel Media Consumption

March 04, 2020
15:00 - 15:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • Why and how Virtual Reality will be the future of travel media consumption.
  • The fundamental goals of travel media
  • What does VR make better than any form of media in human history?
  • Why VR will be the centre of digital media.

eTravel World

How Digital Are German Destinations?

March 04, 2020
16:00 - 16:30 h

Hall 6.1, eTravel Stage

  • Presentation of a survey of 420 tourism organisations, carried out in 2019 in cooperation with the DTV, on the status quo of the implementation of "digitisation" in companies and destinations.
  • Insights into the implementation of technology (chatbots, AR, VR, WLAN etc)
  • Marketing tools (APPs, social media etc.)
  • Processes (AGs, management tools, etc.)
  • Obstacles and training needs

Future

ITB Executive Panel: Future Air And Ground Mobility

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • We´re already experiencing traffic collapses and massive environmental damage caused by unsustainable mobility systems today.
  • Traffic systems in a state of upheaval: Flying cars and passenger drones, mobility platforms and the digital revolution, the renaissance of buses and trains - we are entering a new mobility age.
  • What can urban aviation, artificial intelligence and digital platforms achieve and what are the limitations?
  • What will passenger traffic look like in the future on the ground and in the air?
  • What are the consequences for business and leisure tourism?
  • What should countries, cities and rural areas do now to make transport systems fit for the future?

Business Travel

Graphic Vs. Cryptic: Learnings In The Area Of Change Management During The Introduction Of A Combined Booking Platform

March 04, 2020
17:00 - 17:45 h

Convention Hall 7.1a, Auditorium New York 1

  • New data standards, new content sources: How to ensure service and reporting. 
  • NDC - opportunities and risks in stationary sales
  • What is changing for the customers?
  • Outlook - where is the journey going?

Future

Outlook Keynote: Artificial Intelligence, Big Data, Robotics & Co – A Blessing Or Curse For Mankind?

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A look beyond the tourism industry at the mega trend of our time. 
  • Potentials and challenges for economy and society. 
  • What are the risks and are they manageable? 
  • Outlook: Digitalization in the future

eTravel World

New Work: How Machines And Humans Work Together

March 04, 2020
17:30 - 18:00 h

Hall 6.1, eTravel Stage

  • The future of tourism has been a network company without an office since the end of 2013.
  • Which digital tools are used?
  • How do you implement large projects?
  • How does this work on a personal level? A concrete best-practice example of New Work with insights behind the scenes.

March 05, 2020

Virtual Reality

ITB Virtual Reality Lab Day 2

March 05, 2020
10:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends. 

eTravel World

The State of Travel Startups and Hot Segments To Watch

March 05, 2020
10:30 - 11:00 h

Hall 7.1b, eTravel Lab

  • Phocuswright has tracked travel startups for over 15 years and its extensive database allows for analysis of founding and funding trends
  • Phocuswright has featured the most promising travel innovators on its global stages, and its news brand, PhocusWire, reports on the Hot 25 startups to watch
  • This session features a data presentation from the latest State of Startups research and a detailed analysis on which industry segments are most ripe for disruption
  • An interactive discussion with entrepreneurs and investors follows the presentation, adding additional insight and color into the most important topics and trends in travel innovation

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