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March 04, 2020

ITB Co-Creators Keynote: WE Are Shaping The Future!
March 04, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A4/A5
- The future of society, economy and tourism.
- Which trends, technologies and developments do you need to know and know how to combine in order to be successful in the future?
- Premiere highlight: The innovative, interactive Creators format. YOU are shaping the future with voting cards.
- Experience how the global tourism industry sees the future and wants to actively shape it.
- Vote with us and influence the future scenarios that are being demonstrated.
Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth
March 04, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A1
- Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
- Costs and benefits of tourism for destinations.
- Implications of sustainable tourism growth.
- Valuable insights into international best practice examples.
- How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
- On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.
Keynote Panel: Responsible Tourism Destinations: Roadmap To A “High Ambition Scenario”
March 04, 2020
12:00 - 12:45 h
CityCube Berlin, Hall A1
-In Cooperation with UNWTO-
- According to the UNWTO/ITF report on “Transport-related CO2 emissions of the tourism sector – Modelling Results”, under the current ambition scenario, a total of 1,998 million tonnes of transport-related CO2 will be attributable to tourism by 2030, representing an increase of 25% over 2016.
- The discussion of this high-level panel will build on the commitment of the tourism sector to advance towards a climate high ambition scenario in line with the goals of the Paris Agreement, as expressed during the COP25 official side-event “Transforming Tourism for Climate Action”.
- Policy makers, destinations and industry leaders will explain their leading commitments to transform tourism and aim to support a “high ambition scenario” of climate action in tourism.
Expedition Cruises: Tourism In Fragile Ecosystems
March 04, 2020
13:00 - 13:45 h
CityCube Berlin, Hall A1
- Expedition cruises: a fast and rapidly growing market segment.
- Uniqueness, authenticity and luxury on board of small high-tech ships at an ultra-exclusive level of comfort in remote regions of the world.
- What are the operational and logistical challenges in remote regions of the world?
- How do shipping companies deal with the ecological challenges?
- How can expedition cruises be made environmentally friendly and how can luxury and sustainability be reconciled?
- Above all, will the announced armada of new ships lead to overtourism in the Arctic and Antarctic as well?
Long Distance Destinations And Sustainability - A Contradiction In Terms? „Take The Train To San Jose?"
March 04, 2020
14:00 - 14:45 h
CityCube Berlin, Hall A1
-In Cooperation with ARGE Latin America-
- Long-haul flights: the opposite of sustainable?
- But many tourism destinations can only be reached by long-haul flights.
- Is it still possible to travel to long-haul destinations with a clear conscience?
- How can the efforts of tourism companies, international conservation organisations and sustainable countries be promoted actively by responsible tourism?
- CO2 emissions trading and compensation as a solution?
- Will the world´s best sustainable destinations soon be left behind by tourism?
The art of engaging and sustaining authentic indigenous experiences : Indigenous Tourism and Sustainability
March 04, 2020
14:00 - 15:00 h
Palais am Funkturm, ITB Convention Awards
- What are the challenges and solutions of indigenous tourism in a context of climate change?
- How international certificates supports the connection between indigenous locals and international tourism with environmental protection?
- Definition and reality of Indigenous Tourism on different continents
- Can the travel industry support biodiversity protection, ecosystem regeneration on Earth thanks to indigenous wisdom?
- Why Indigenous rights are connected to our planet´s protection?
A panel of indigenous experts in tourism will discuss the worldwide reality of indigenous tourism and explore sustainable systems empowering indigenous peoples and finding solutions in a context of climate and biodiversity crisis. The UNWTO Recommendations on Sustainable Development of Indigenous Tourism will serve as a guideline.
Welcoming Cultural Performance:
Odissi – Indian classical dance by Swati Prasad
Business Travel 2020 - Destination: „Ecologically Effective“
March 04, 2020
15:05 - 15:45 h
Convention Hall 7.1a, Auditorium New York 1
- VDR theme year sustainability
- Best practice: sustainable mobility in companies
- VDR´s sustainability initiative "Miles to Trees"
Business Travel And Climate Impact - A Four-Point Program For Sustainable Business Travel
March 04, 2020
16:00 - 16:45 h
Convention Hall 7.1a, Auditorium New York 1
- How sustainable are companies and suppliers?
- Measure, document, reduce: Less CO2 emissions from business trips
- What are the alternatives and how do the travellers get on board?
- Integration of CO2 offsetting solutions and the role of the travel agency
Crisis Management And Resiliency In The Shadow Of COVID-19
March 04, 2020
16:00 - 16:45 h
CityCube Berlin, Hall A1
-in Cooperation with the Global Travel and Tourism Resilience Council-
- Overview of resilience and how it is incorporated in crisis management planning
- The latest update on coronavirus, what is known and what is being done
- Sustainability: how to identify risks and planning for them
- How to use data to ensure sustainable resilience
- Examples of sustainable resiliency highlighting key actions
ITB Ministers’ Roundtable: Sustainable Destination Best Practices
March 04, 2020
17:00 - 17:45 h
CityCube Berlin, Hall A1
-In Cooperation with MC Group-
- Neglecting sustainability destroys the environment and culture, the local population revolts and tourists become discouraged.
- Sustainability: the most important principle of destination planning.
- Today: considerable differences in sustainability efforts.
- Best practice countries explain their formulas for success.
- Which policy measures can be used to achieve progress in sustainability and which measures are unsuccessful?
- What economic successes do sustainability advances bring? What are the most difficult hurdles?
March 05, 2020
What's Next? What's Here To Stay? – Current Trends And Forecast For 2020
March 05, 2020
12:00 - 12:45 h
Convention Hall 7.1a, Auditorium New York 1
- Current figures on business travel by DRV, VDR and IMT/FUR Reiseanalyse
- Where are we headed? The hot topics in the business travel market of today and tomorrow
- How sustainable are German companies traveling?
- Business travel management between digitalization, security and data protection
Global Luxury Customers And Sustainability: Exclusive Empirical Study By Travelzoo & ITB
March 05, 2020
15:00 - 15:45 h
CityCube Berlin, Hall A4/A5
- Latest results from the new global Travelzoo/ITB study
- Customer attitudes on sustainability and climate protection
- Importance of sustainability and climate protection in luxury travel
- Customer readiness for limiting trips, price increases and changes in travel.
ITB Hospitality Executive Panel: Luxury And Sustainability: Contradiction Or Prerequisite?
March 05, 2020
16:00 - 16:45 h
CityCube Berlin, Hall A4/A5
- Strategies and trends in the global hotel business.
- The hotel product of the future and the role of the mega trend sustainability.
- What does the hotel guest of tomorrow expect? How can competitive advantages be achieved?
- Where is the luxury segment heading?
- Luxury and sustainability: contradictions or a mandatory prerequisite in tomorrow´s luxury hotel industry?
March 06, 2020
Keynote: Climate Change, Global Warming, Weather Extremes: Status Quo And Constraints To Action
March 06, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A1
- A hot summer and concerning climate reports: To continue on will lead into the abyss.
- How can we still prevent the climate emergency?
- Which measures to contain global warming and climate change are effective?
- Which policy measures are unavoidable and to be expected?
- To what extent is the global tourism industry affected?
- Hans Joachim Schellnhuber, the world´s leading climate researcher, explains the status quo and the need for action.
The Hot Seat: Tourism Between Fridays for Future And Flight Shaming
March 06, 2020
12:00 - 12:45 h
CityCube Berlin, Hall A1
- In the Hot Seat: Fridays for Future and tourism providers
- New: Fact check with climate experts
- Goals and objectives of the Fridays for Future movement.
- What should happen in tourism?
- Can we still travel as we are used to?
- What do tourism providers like hotels, airlines and cruise lines do and is that enough?
- The positions of Fridays for Future and tourism providers: Are they irreconcilable or can compromises be found?
Studiosus Talk: Sustainable Tourism And Climate Change: It Makes Sense To Travel! But Does It Really?
March 06, 2020
13:00 - 13:45 h
CityCube Berlin, Hall A1
- Sustainability in the triangle of ecology, economy and social responsibility
- Can we still continue to travel in the wake of climate change?
- What would be the consequences of not traveling?
- Is carbon offsetting the solution?
- Which SDGs (Sustainable Development Goals) can tourism contribute to?
- What responsibilities do tour operators have?
- Is greed really good when it comes to traveling?