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Search result (6 matches)
March 04, 2020
Deep Dive Sessions
Google Masterclass: Unskippable: Travel Videos People Just Love To Watch On YouTube
March 04, 2020
13:00 - 13:45 h
CityCube Berlin, Cube Club
- How to capture travelers´ attention.
- Find out what makes videos on YouTube stand out and how they are different from traditional TV content.
- In this masterclass, we´ll share the latest insights and best practices on how to create successful content for YouTube, home to over 2 billion monthly logged-in people.
March 05, 2020
Deep Dive Sessions
Google Masterclass: The Undecided: How YouTube Can Help Travel Marketers Win Undecided Customers
March 05, 2020
13:00 - 13:45 h
CityCube Berlin, Cube Club
- When it comes to booking their holidays people like to take some time to research before committing to travel plans.
- It is an ongoing challenge for marketing teams to capture the attention of these undecided bookers.
- In this masterclass, you will learn how YouTube can help marketers turn prospects into customers through video ads.
eTravel World
Tiktok – A New Craze In The Tourism Tool Box
March 05, 2020
15:30 - 16:00 h
Hall 6.1, eTravel Stage
- TikTok is the trend platform of the year for many and is considered the latest must-have app. No wonder: 5.5 million Germans already use TikTok every month and they spend about 50 minutes a day in the app.
- So is it worthwhile for tourism marketers to take a closer look at TikTok? We show how tourism players can use TikTok in their marketing mix.
- Find out by means of case studies which possibilities the app offers to reach more than Generation Z and to build up a close customer relationship.
March 06, 2020
Deep Dive Sessions
Keynote: Thumbstopping: The Case To Make More Content That Moves, Sings, And Smiles
March 06, 2020
11:00 - 11:45 h
CityCube Berlin, Cube Club
Key Insights:
- Unpack the Four C’s of Communication and how they manifest into three desirable results that benefits brands and audiences together.
- Create content that adds value to your audiences – rather than adding to the noise of social media feeds.
- Video and voice are today’s dominate mediums for messaging, yet they are underutilized by most brands and agencies.
Takeaways:
- How to use different types of content to capture attention and drive engagement with your audience.
- Understand the differences between social media posts and stories, or snaps and TikToks, and when to use them.
- Know which mobile apps and tools you can start using immediately to create videos, voice, and personalized content.
Destinations
Destination: YouTube - A Guide To Travel Branding In The Age Of The User
March 06, 2020
13:00 - 13:45 h
CityCube Berlin, Hall A4/A5
- In the wake of the Thomas Cook collapse, Brexit and the threat of a pan epidemic, travel brands will need more than performance-based advertising to quell the anxiety of travelers.
- How can brands successfully tell their brand story and gain the trust of the user?
- Destination YouTube is a provocative and informative story of three successful content strategies— what works, what doesn’t and what are the keys to success.
Destinations
Instagram, Influencers & Co: The Underestimated Challenge For Destinations
March 06, 2020
16:00 - 16:45 h
CityCube Berlin, Hall A4/A5
- Through Instagram and Facebook dynamic experiences that engage with travelers can be created.
- Photos and videos are used to tell the visual story of a destination.
- Social advertising platforms add context to images through Instagram Stories, video, or geo-tagging locations.
- Travelers are provided with a more unique, inspirational experience as they dream.
- Learn how to drive engagement and how to turn this inspiration into bookings.
- What role do Influencers play?