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Search result (18 matches)
March 04, 2020
eTravel World
Data Instead Of Surveys: How To Analyse The Travel Market In The Digital Age
March 04, 2020
10:30 - 11:00 h
Hall 7.1b, eTravel Lab
- What are the travel trends in 2020?
- What do travel customers actually think about a certain destination, brand or product?
- Which marketing campaigns will be successful
- It’s all in the data – if you know how to use it
eTravel World
How The Website Becomes A Personal Travel Advisor
March 04, 2020
10:30 - 11:00 h
Hall 6.1, eTravel Stage
- Personalization in the travel industry (travel types, destinations, etc.)
- Travel recommendations with relevance for users
- Improving user experience through geo-targeting
- Addressing new and returning customers
Future
ITB Co-Creators Keynote: WE Are Shaping The Future!
March 04, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A4/A5
- The future of society, economy and tourism.
- Which trends, technologies and developments do you need to know and know how to combine in order to be successful in the future?
- Premiere highlight: The innovative, interactive Creators format. YOU are shaping the future with voting cards.
- Experience how the global tourism industry sees the future and wants to actively shape it.
- Vote with us and influence the future scenarios that are being demonstrated.
Future
ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co
March 04, 2020
12:00 - 12:45 h
CityCube Berlin, Hall A4/A5
- Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more.
- The global tourism industry in times of the perfect storm.
- What structural changes are to be expected in the European and global tourism industry?
- What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop?
- How will people travel in the future and what role will sustainability play?
Destinations
Keynote Panel: Responsible Tourism Destinations: Roadmap To A “High Ambition Scenario”
March 04, 2020
12:00 - 12:45 h
CityCube Berlin, Hall A1
-In Cooperation with UNWTO-
- According to the UNWTO/ITF report on “Transport-related CO2 emissions of the tourism sector – Modelling Results”, under the current ambition scenario, a total of 1,998 million tonnes of transport-related CO2 will be attributable to tourism by 2030, representing an increase of 25% over 2016.
- The discussion of this high-level panel will build on the commitment of the tourism sector to advance towards a climate high ambition scenario in line with the goals of the Paris Agreement, as expressed during the COP25 official side-event “Transforming Tourism for Climate Action”.
- Policy makers, destinations and industry leaders will explain their leading commitments to transform tourism and aim to support a “high ambition scenario” of climate action in tourism.
Future
ITB Executive Panel: Tours, Activities & Attractions
March 04, 2020
13:00 - 13:45 h
CityCube Berlin, Hall A4/A5
-In Cooperation with Arival-
- Tours, Activities & Attractions as in-destination services are a strategic mega topic.
- Tourists all over the world want special experiences in their destinations, they expect tailor-made offers and are prepared to spend more money on them.
- How can this huge potential be tapped, and how can the technological challenges be overcome?
- Are we experiencing a "quantum leap" in the individualization of travel offers, and can travel providers finally go back to differentiating themselves in terms of the quality of their offers?
- This session will feature new insights from the first global study of this important sector, in partnership between Arival and ITB.
Future
IPK's World Travel Monitor®: Latest World Travel Trends And Forecast 2020
March 04, 2020
15:00 - 15:45 h
CityCube Berlin, Hall A4/A5
-In Cooperation with IPK International-
- IPK World Travel Monitor® is the largest travel survey in the world, with data based on ca. 500,000 interviews.
- Presenting the latest forecast data on worldwide and European travel behavior.
- An indispensable basis for decision-making for the entire tourism industry.
Future
ITB Executive Panel: Future Air And Ground Mobility
March 04, 2020
16:00 - 16:45 h
CityCube Berlin, Hall A4/A5
- We´re already experiencing traffic collapses and massive environmental damage caused by unsustainable mobility systems today.
- Traffic systems in a state of upheaval: Flying cars and passenger drones, mobility platforms and the digital revolution, the renaissance of buses and trains - we are entering a new mobility age.
- What can urban aviation, artificial intelligence and digital platforms achieve and what are the limitations?
- What will passenger traffic look like in the future on the ground and in the air?
- What are the consequences for business and leisure tourism?
- What should countries, cities and rural areas do now to make transport systems fit for the future?
March 05, 2020
Marketing
ITB CEO Interview: The Future Of Travel Distribution: Personalization, Retailing, Platforms
March 05, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A4/A5
- The future of the global travel industry.
- Evolving consumer expectations.
- How Sabre is creating the new marketplace for personalized travel.
- Opportunities through intelligent retailing and new distribution channels.
Marketing
ITB CEO Interview: Operating In Unprecedented Times
March 05, 2020
12:00 - 12:45 h
CityCube Berlin, Hall A4/A5
- TUI’s CEO has been orchestrating a major pivot for years.
- The transformation saw this legacy tour operator become a deeply vertically integrated travel business with significant assets in multiple supplier categories.
- In the wake of Thomas Cook’s demise, a new wave of opportunities and challenges now require a renewed emphasis.
- Back for a second year at ITB, Fritz Joussen and Philip Wolf’s conversation on stage should not be missed.
Business Travel
"Stay A Little Longer": How Hotel Overnight Stays Are Changing
March 05, 2020
14:00 - 14:45 h
Convention Hall 7.1a, Auditorium New York 1
- Revolution in extended stay accommodation for travelers
- What are the target groups in the companies?
- Quality management in the Serviced Apartments sector
Marketing
Global Luxury Customers And Sustainability: Exclusive Empirical Study By Travelzoo & ITB
March 05, 2020
15:00 - 15:45 h
CityCube Berlin, Hall A4/A5
- Latest results from the new global Travelzoo/ITB study
- Customer attitudes on sustainability and climate protection
- Importance of sustainability and climate protection in luxury travel
- Customer readiness for limiting trips, price increases and changes in travel.
Marketing
ITB Hospitality Executive Panel: Luxury And Sustainability: Contradiction Or Prerequisite?
March 05, 2020
16:00 - 16:45 h
CityCube Berlin, Hall A4/A5
- Strategies and trends in the global hotel business.
- The hotel product of the future and the role of the mega trend sustainability.
- What does the hotel guest of tomorrow expect? How can competitive advantages be achieved?
- Where is the luxury segment heading?
- Luxury and sustainability: contradictions or a mandatory prerequisite in tomorrow´s luxury hotel industry?
Marketing
The Future Of Luxury In Post-Hedonic Societies
March 05, 2020
17:00 - 17:45 h
CityCube Berlin, Hall A4/A5
- A change in the understanding of luxury: from owning luxury items to luxury experiences to sensual luxury.
- Current study results: 7 trends shaping the global luxury segment.
- Change in the demands of top-end customers.
- Learning from others: How do classic luxury providers in other sectors position themselves?
- What does the change in the understanding of luxury mean for tourism destinations, hotels and travel distribution?
- Outlook: How will luxury behavior develop in the coming years?
March 06, 2020
CSR
Keynote: Climate Change, Global Warming, Weather Extremes: Status Quo And Constraints To Action
March 06, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A1
- A hot summer and concerning climate reports: To continue on will lead into the abyss.
- How can we still prevent the climate emergency?
- Which measures to contain global warming and climate change are effective?
- Which policy measures are unavoidable and to be expected?
- To what extent is the global tourism industry affected?
- Hans Joachim Schellnhuber, the world´s leading climate researcher, explains the status quo and the need for action.
Destinations
Travel Experiences Of The Future: Tailored, Data-Based, Relevant
March 06, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A4/A5
- Standardized mass products: increasingly banal and interchangeable.
- Expectations of the modern customer: tailored travel offers, enriching experiences, personal experiences.
- Success factors: innovative technologies, intelligent use of customer data, deep customer insights.
- Best practices for unique travel experiences and relevant travel offers.
- In the future: Will the destination still play a role or will experiences dominate the travel decision?
CSR
Studiosus Talk: Sustainable Tourism And Climate Change: It Makes Sense To Travel! But Does It Really?
March 06, 2020
13:00 - 13:45 h
CityCube Berlin, Hall A1
- Sustainability in the triangle of ecology, economy and social responsibility
- Can we still continue to travel in the wake of climate change?
- What would be the consequences of not traveling?
- Is carbon offsetting the solution?
- Which SDGs (Sustainable Development Goals) can tourism contribute to?
- What responsibilities do tour operators have?
- Is greed really good when it comes to traveling?
Deep Dive Sessions
ITB Market Research: Fridays for Future = Future of Travel? Travel Behavior Of Millennials And Product Development In Tourism
March 06, 2020
14:00 - 14:45 h
CityCube Berlin, Cube Club
Pleae note: This session is in German!