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ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 04, 2020

eTravel World

Overtourism And Visitor Flows - An Iterative Approach

March 04, 2020
12:45 - 13:15 h

Hall 7.1b, eTravel Lab

  • How important are targeted data collection processes for the management of mobility systems in tourism
  • Best practice example of our Sense-Plan-Act paradigm using the visitor guidance system at Schönbrunn Palace in Vienna


ITB CEO Interview: The Future Of Hospitality Will Be Hosted

March 04, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

  • As more and more Gen Z travelers follow on the heels of millennials and increasingly tilt the scales away from standardized travel toward authentic experiences, the brands that succeed will be those that invest in personal hosting, unique design, and genuine roots in their local communities.


Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.

March 05, 2020

Virtual Reality

Time Travel with Virtual Reality – Re-experience Urban History

March 05, 2020
12:00 - 12:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • VR-based time travel as a new gateway to the past of cities and regions
  • Historical venues and environments are digitalised and can be experienced emotionally by means of VR in combination with multi-sensory feedback elements
  • TimeRide as the world’s first business case of a VR major attraction in the culture and leisure sector

eTravel World

Urban Tourist Mobility: The Future Of Sightseeing In Cities

March 05, 2020
14:30 - 15:00 h

Hall 6.1, eTravel Stage

  • Electric scooters became legal in Germany in 2019. Tourists adopted them quickly, how will this change sightseeing in the coming years?
  • Autonomous vehicles such as self driving cars - when are they coming and what will this mean for vehicle based sightseeing 
  • A look at early autonomous sightseeing vehicle designs, including those operating today or at concept stage
  • Feedback from early customer experience trials. Will customers want these new vehicles?