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ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 04, 2020

eTravel World

Next Level Guest Communication - Getting Ready For The Future Of Conversational AI In Hospitality

March 04, 2020
14:30 - 15:00 h

Hall 6.1, eTravel Stage

  • The state of chatbots & voice bots
  • good use cases in hospitality and travel today
  • outlook on how the technology will further evolve and impact the industry

March 05, 2020

eTravel World

Alexa, Where Are We Going? & The Hot Chair: Sleeping With The Enemy

March 05, 2020
17:00 - 17:30 h

Hall 6.1, eTravel Stage

  • Short lecture about intelligent personal assistants and their importance for tourism. What can the language assistants do and what not (yet)? How reliable and helpful is the communication in human language with the disruptive software
  • The hot seat: Sleeping with the Enemy Those who voluntarily bug their homes and offices give up all privacy. Or is this fear of Alexa, Cortana, Siri & Co. exaggerated? We talk turkey

March 06, 2020

Deep Dive Sessions

Keynote: Thumbstopping: The Case To Make More Content That Moves, Sings, And Smiles

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Cube Club

Key Insights:

  • Unpack the Four C’s of Communication and how they manifest into three desirable results that benefits brands and audiences together.
  • Create content that adds value to your audiences – rather than adding to the noise of social media feeds.
  • Video and voice are today’s dominate mediums for messaging, yet they are underutilized by most brands and agencies.  


  • How to use different types of content to capture attention and drive engagement with your audience.
  • Understand the differences between social media posts and stories, or snaps and TikToks, and when to use them.
  • Know which mobile apps and tools you can start using immediately to create videos, voice, and personalized content. 

Deep Dive Sessions

Voice Commerce: Selling Travel And Hotel Rooms Via Amazon Alexa And Google Assistant

March 06, 2020
12:00 - 12:45 h

CityCube Berlin, Cube Club

  • Language as the human-computer interface of the future.
  • What is the potential in the travel industry?
  • How voice commerce works in hotel room bookings. 
  • What are the advantages? And how do we create customer acceptance? 
  • Lessons learned from Prizeotel. 
  • Tips for a target-oriented dialogue design.