eTravel Lab Day 3
March 6, 2020
13:30 - 17:00
Hall 7.1b, eTravel Lab
Social media platforms, bloggers, influencers, storytellers - all fake news or reputable marketing and distribution channels that we should work with?
Detailed event descriptions will be available here shortly.
Gerd Otto-Rieke, ITB eTravel-Team
Rob Holmes, Founder & Chief Strategist, GLP Films
- Dream job: Influencer! But what makes a professional influencer?
- And how do representatives of destinations, hotel marketing managers and others in the industry recognize suitable inquiries?
- An exchange of experiences about an indispensable cooperation with influencers and representatives of the tourism industry
Melvin Boecher, Founder, Traveldudes
- WhatsApp Business
- Data protection
- Marketing opportunities
- Practical examples
Michael Faber, Marketing-Consultant, Tourismuszukunft, Reisebüro Faber
- Application fields of artificial intelligence
- Best practice examples in tourism
- Recommended action for tourism stakeholders
- Outlook for the future
Florian Bauhuber, Managing Director, Tourismuszukunft