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Convention Program 2020*
04 March 2020
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10:30-17:45
ITB Future Day
Social and economic mega trends and their impact on strategies and business models in the travel industry.
CityCube Berlin, Hall A4/A5
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10:45-17:45
ITB Responsible Destination Day
Strategies and best practice examples of key tourism regions, recommendations for optimized destination management.
CityCube Berlin, Hall A1
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10:45-19:30
ITB Young Professionals Day
Please note: All sessions will be held in German only.
Hall 11.1, Young Professionals Stage
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11:00-17:45
ITB Deep Dive Sessions 1
Intensive professional exchange with experts in small groups.
CityCube Berlin, Cube Club
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10:45-14:45
ITB MICE Forum
Valuable know-how for MICE experts.
More information on the ITB MICE segment can also be found here: www.itb-convention.com/mice
Convention Hall 7.1a, Auditorium New York 1
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15:00-17:45
ITB Business Travel Forum
Valuable know-how for travel and event managers.
More information about the ITB Business Travel segment can also be found here: www.itb-convention.com/businesstravel
Convention Hall 7.1a, Auditorium New York 1
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10:30-18:00
eTravel Stage Day 1
Product news on payment solutions; focus on super apps and chatbots; current insights on digitisation in tourism from Switzerland and Germany. Detailed event descriptions will be available here shortly.
Hall 6.1, eTravel Stage
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10:30-14:00
eTravel Lab Day 1
Main focuses: data analysis as a tool, an overview of the Asian travel market, solutions for overtourism and the future of package holiday. Detailed descriptions of all individual events will be available here shortly.
Hall 7.1b, eTravel Lab
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14:00-18:00
TTA Forum
How is the third-largest segment in the travel industry developing? The challenges for in-destination experiences include marketing, revenue management, software selection and much more. Panel discussions, keynotes and current cases will provide information on where the journey is heading. Detailed descriptions of all individual events will soon be available here.
Hall 7.1b, eTravel Lab
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11:00-17:45
ITB Virtual Reality Lab Day 1
The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.
ITB VR Lab / Hall 10.2 / Booth 108
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14:00-15:00
ITB Empowerment Forum 1
The Empowerment Forum 1 is a platform for Responsible Destinations: Challenges and opportunities for authentic indigenous travel experiences will be discusses – and top responsible tourism destinations will be awarded.
Hall 19, Palais at Funkturm (fairground)
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11:00-15:00
ITB Medical Conference Day 1
On Wednesday, the current, global development in the Medical Tourism niche market will be in the focus. Which opportunities and challenges arise for clinics and other Medical Tourism suppliers in the future? What does agencies have to consider about their products and services to take better care of the needs of their patients? And how could tourism media and medical online portals better support the growing Medical Tourism market?
Hall 21b
05 March 2020
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10:45-17:45
ITB Marketing & Distribution Day
Expertise for the development of marketing and distribution strategies.
CityCube Berlin, Hall A4/A5
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10:45-14:50
ITB Experts Forum Wellness
Best practice examples and the latest research data.
CityCube Berlin, Hall A1
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15:00-17:55
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11:00-17:45
ITB Deep Dive Sessions 2
Intensive professional exchange with experts in small groups.
CityCube Berlin, Cube Club
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10:45-14:45
ITB Business Travel Forum
Valuable know-how for travel and event managers.
More information about the ITB Business Travel segment can also be found here: www.itb-convention.com/businesstravel
Convention Hall 7.1a, Auditorium New York 1
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15:00-17:45
ITB MICE Forum
Valuable know-how for MICE experts.
More information on the ITB MICE segment can also be found here: www.itb-convention.com/mice
Convention Hall 7.1a, Auditorium New York 1
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10:30-18:00
eTravel Stage Day 2
Product news from the hospitality tech sector. Furthermore, focus on smart mobility, startups and news on AI & voice marketing. Also examples for TikTok in the marketing mix. Detailed descriptions of all individual events will soon be available here.
Hall 6.1, eTravel Stage
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10:30-14:00
eTravel Lab Day 2
News on PSD2, current studies and new ideas for successfull destination marketing offer a colourful mix of insights on the second morning in the eTravel Lab. Detailed descriptions of all individual events will soon be available here.
Hall 7.1b, eTravel Lab
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14:00-18:00
Hospitality Tech Forum
What is driving the hospitality industry and what are challenges and opportunities arising from the digital transformation? Learn more at events on revenue management, marketing, sustainability and the future of the hotel industry. Detailed description of all individual events will be available here shortly.
Hall 7.1b, eTravel Lab
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11:00-17:45
ITB Virtual Reality Lab Day 2
The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.
ITB VR Lab / Hall 10.2 / Booth 108
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11:00-18:00
ITB Empowerment Forum 2
The Empowerment Forum 2 is a platform for Equality & Responsibility: The focus will be on diversity issues, on gender equality, on awarding outstanding LGBT+ pioneers, awarding women in travel as well as community-bases tourism initiatives.
Hall 19, Palais at Funkturm (fairground)
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11:00-15:00
ITB Medical Conference Day 2
Today, we have a special look on clinics and agencies. Best practices will give a first hand overview. Specialized clinics with diverse medical areas of expertise in different parts of the world often offers better or cheaper medical treatments. How does funding agencies can be involved here? And what is about the influence of medical agencies and the clinics themselves to influence the market?
Hall 21b
06 March 2020
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10:45-14:45
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10:45-16:45
ITB Destination Day
Strategies and best practice examples of key tourism regions; recommendations for optimized destination management.
CityCube Berlin, Hall A4/A5
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11:00-17:45
ITB Deep Dive Sessions 3
Intensive professional exchange with experts in small groups.
CityCube Berlin, Cube Club
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10:45-14:45
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11:00-17:45
ITB Virtual Reality Lab Day 3
The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.
ITB VR Lab / Hall 10.2 / Booth 108
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11:00-14:00
ITB Empowerment Forum 3
The Empowerment Forum 3 is a platform for Animal Welfare and Engagement: Crucial subjects related to ethical animal treatment in tourism as well as the support of women initiatives & women entrepreneurship in tourism will be debated.
Hall 19, Palais at Funkturm (fairground)
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11:00-15:00
ITB Medical Conference Day 3
The growing Medical Wellness market will be focussed on Friday. Our experts will analyse the differences between the traditional health wellness offers and special Medical Wellness treatments, today. What are the key points for tourism suppliers and the hospitality industry, if they want to join this trend? How does they have to adjust their products and services to serve the demand of this lucrative niche market? Best practices and concrete recommendations for establishing and marketing those Medical Wellness offers will give a first hand overview.
Hall 21b
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10:30-13:30
Data Talks
Main focus on data and innovations in the travel tech sector and what the customer gets out of it: AI and machine learning, data usability and platforms, predictive personalization and seamless travel.
Hall 7.1b, eTravel Lab
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10:30-17:00
eTravel Stage Day 3
Product news on route planning and cloud-based geolocalisation. In addition, podcasts b2b and b2c. Detailed descriptions of all individual events will soon be available here.
Hall 6.1, eTravel Stage
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13:30-17:00
eTravel Lab Day 3
Social media platforms, bloggers, influencers, storytellers - all fake news or reputable marketing and distribution channels that we should work with?Hall 7.1b, eTravel Lab
07 March 2020
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11:00-14:00
ITB Hotelcamp
The ITB Hotelcamp powered by the Hospitality Industry Club is an open workshop in a Barcamp-Style. For the second year, hoteliers discuss current technical challenges with experts and providers of hotel software.
Hall 7.1b, eTravel Lab
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11:00-14:00
*Please note that the program will be updated daily until the convention starts. Make sure to check back often!
