Platinum Sponsors & Partners
Federal Ministry for Economic Cooperation and Development (BMZ)
Within the German government, the Federal Ministry for Economic Cooperation and Development (BMZ) is responsible for Germany's official development policy. The BMZ's task is to determine the objectives of German development policy, to negotiate with about 80 partner countries worldwide regarding bilateral cooperation, and to play a part in shaping multilateral cooperation. The 2030 Agenda for Sustainable Development adopted by the United Nations constitutes the international framework for Germany's development policy. A special focus for the BMZ is creating better opportunities in the countries where refugees originate. Other important topics are global food security, sustainable economic development and climate action. The Ministry has its headquarters in Bonn and Berlin. The BMZ also has some staff seconded to German embassies in its partner countries and to international organisations. For the implementation of its projects, the BMZ relies on the following organisations among others: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), KfW Group, and Engagement Global – Service for Development Initiatives.
Tourism in development cooperation
Sustainable development through tourism is – not only due to its economic potential – also a field of activity in development cooperation. In total, about 110 projects that have tourism components are currently being implemented on behalf of the BMZ. With its commitment, the BMZ seeks to utilise the potential of tourism for sustainable economic development while minimising any negative impacts on for example the global climate or the environment. The fundamental principles of German development cooperation, such as gender equality and social justice, are always taken into account. Promoting vocational training in the tourism sector is another important element of the BMZ's work.
mc Group is the No. 1 agency in Germany, Europe and GCC/MENA, No. 8 in Asia Pacific and No. 12 worldwide. Moreover, mc Group is also the world market leader in Tourism Promotion – with references of more than 40 tourism boards, airlines and hotel groups. The worldwide mc network is present in 83 countries in all 5 continents. Our mc Group provides 360° integrated communication services, including market research, public relations, branding, media buying, event management, TV-production, as well as sponsoring.