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March 04, 2020

eTravel World

Data Instead Of Surveys: How To Analyse The Travel Market In The Digital Age

March 04, 2020
10:30 - 11:00 h

Hall 7.1b, eTravel Lab

  • What are the travel trends in 2020?
  • What do travel customers actually think about a certain destination, brand or product?
  • Which marketing campaigns will be successful
  • It’s all in the data – if you know how to use it

eTravel World

How The Website Becomes A Personal Travel Advisor

March 04, 2020
10:30 - 11:00 h

Hall 6.1, eTravel Stage

  • Personalization in the travel industry (travel types, destinations, etc.)
  • Travel recommendations with relevance for users
  • Improving user experience through geo-targeting
  • Addressing new and returning customers

Trendone
Future

ITB Co-Creators Keynote: WE Are Shaping The Future!

March 04, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • The future of society, economy and tourism. 
  • Which trends, technologies and developments do you need to know and know how to combine in order to be successful in the future?
  • Premiere highlight: The innovative, interactive Creators format. YOU are shaping the future with voting cards. 
  • Experience how the global tourism industry sees the future and wants to actively shape it. 
  • Vote with us and influence the future scenarios that are being demonstrated.

Future

ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more. 
  • The global tourism industry in times of the perfect storm. 
  • What structural changes are to be expected in the European and global tourism industry? 
  • What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop? 
  • How will people travel in the future and what role will sustainability play?

Destinations

Keynote Panel: Responsible Tourism Destinations: Roadmap To A “High Ambition Scenario”

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A1

-In Cooperation with UNWTO-

  • According to the UNWTO/ITF report on “Transport-related CO2 emissions of the tourism sector – Modelling Results”, under the current ambition scenario, a total of 1,998 million tonnes of transport-related CO2 will be attributable to tourism by 2030, representing an increase of 25% over 2016.
  • The discussion of this high-level panel will build on the commitment of the tourism sector to advance towards a climate high ambition scenario in line with the goals of the Paris Agreement, as expressed during the COP25 official side-event “Transforming Tourism for Climate Action”.
  • Policy makers, destinations and industry leaders will explain their leading commitments to transform tourism and aim to support a “high ambition scenario” of climate action in tourism.

Future

ITB Executive Panel: Tours, Activities & Attractions

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with Arival- 

  • Tours, Activities & Attractions as in-destination services are a strategic mega topic. 
  • Tourists all over the world want special experiences in their destinations, they expect tailor-made offers and are prepared to spend more money on them.
  • How can this huge potential be tapped, and how can the technological challenges be overcome?
  • Are we experiencing a "quantum leap" in the individualization of travel offers, and can travel providers finally go back to differentiating themselves in terms of the quality of their offers?
  • This session will feature new insights from the first global study of this important sector, in partnership between Arival and ITB.

Future

IPK's World Travel Monitor®: Latest World Travel Trends And Forecast 2020

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with IPK International-

  • IPK World Travel Monitor® is the largest travel survey in the world, with data based on ca. 500,000 interviews.
  • Presenting the latest forecast data on worldwide and European travel behavior.
  • An indispensable basis for decision-making for the entire tourism industry.

Future

ITB Executive Panel: Future Air And Ground Mobility

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • We´re already experiencing traffic collapses and massive environmental damage caused by unsustainable mobility systems today.
  • Traffic systems in a state of upheaval: Flying cars and passenger drones, mobility platforms and the digital revolution, the renaissance of buses and trains - we are entering a new mobility age.
  • What can urban aviation, artificial intelligence and digital platforms achieve and what are the limitations?
  • What will passenger traffic look like in the future on the ground and in the air?
  • What are the consequences for business and leisure tourism?
  • What should countries, cities and rural areas do now to make transport systems fit for the future?

March 05, 2020

Marketing

ITB CEO Interview: The Future Of Travel Distribution: Personalization, Retailing, Platforms

March 05, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • The future of the global travel industry.
  • Evolving consumer expectations.
  • How Sabre is creating the new marketplace for personalized travel.
  • Opportunities through intelligent retailing and new distribution channels.

Marketing

ITB CEO Interview: Operating In Unprecedented Times

March 05, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • TUI’s CEO has been orchestrating a major pivot for years.
  • The transformation saw this legacy tour operator become a deeply vertically integrated travel business with significant assets in multiple supplier categories. 
  • In the wake of Thomas Cook’s demise, a new wave of opportunities and challenges now require a renewed emphasis. 
  • Back for a second year at ITB, Fritz Joussen and Philip Wolf’s conversation on stage should not be missed.

Business Travel

"Stay A Little Longer": How Hotel Overnight Stays Are Changing

March 05, 2020
14:00 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Revolution in extended stay accommodation for travelers
  • What are the target groups in the companies?
  • Quality management in the Serviced Apartments sector

Marketing

Global Luxury Customers And Sustainability: Exclusive Empirical Study By Travelzoo & ITB

March 05, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

  • Latest results from the new global Travelzoo/ITB study
  • Customer attitudes on sustainability and climate protection
  • Importance of sustainability and climate protection in luxury travel
  • Customer readiness for limiting trips, price increases and changes in travel. 

Marketing

ITB Hospitality Executive Panel: Luxury And Sustainability: Contradiction Or Prerequisite?

March 05, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • Strategies and trends in the global hotel business. 
  • The hotel product of the future and the role of the  mega trend sustainability.
  • What does the hotel guest of tomorrow expect? How can competitive advantages be achieved? 
  • Where is the luxury segment heading? 
  • Luxury and sustainability: contradictions or a mandatory prerequisite in tomorrow´s luxury hotel industry?  

Marketing

The Future Of Luxury In Post-Hedonic Societies

March 05, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A change in the understanding of luxury: from owning luxury items to luxury experiences to sensual luxury.
  • Current study results: 7 trends shaping the global luxury segment. 
  • Change in the demands of top-end customers.
  • Learning from others: How do classic luxury providers in other sectors position themselves?
  • What does the change in the understanding of luxury mean for tourism destinations, hotels and travel distribution? 
  • Outlook: How will luxury behavior develop in the coming years? 

March 06, 2020

CSR

Keynote: Climate Change, Global Warming, Weather Extremes: Status Quo And Constraints To Action

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A1

  • A hot summer and concerning climate reports: To continue on will lead into the abyss.
  • How can we still prevent the climate emergency?
  • Which measures to contain global warming and climate change are effective?
  • Which policy measures are unavoidable and to be expected?
  • To what extent is the global tourism industry affected?
  • Hans Joachim Schellnhuber, the world´s leading climate researcher, explains the status quo and the need for action. 

Destinations

Travel Experiences Of The Future: Tailored, Data-Based, Relevant

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • Standardized mass products: increasingly banal and interchangeable.
  • Expectations of the modern customer: tailored travel offers, enriching experiences, personal experiences.
  • Success factors: innovative technologies, intelligent use of customer data, deep customer insights.
  • Best practices for unique travel experiences and relevant travel offers.
  • In the future: Will the destination still play a role or will experiences dominate the travel decision?

CSR

Studiosus Talk: Sustainable Tourism And Climate Change: It Makes Sense To Travel! But Does It Really?

March 06, 2020
13:00 - 13:45 h

CityCube Berlin, Hall A1

  • Sustainability in the triangle of ecology, economy and social responsibility
  • Can we still continue to travel in the wake of climate change?
  • What would be the consequences of not traveling?
  • Is carbon offsetting the solution?
  • Which SDGs (Sustainable Development Goals) can tourism contribute to?
  • What responsibilities do tour operators have?
  • Is greed really good when it comes to traveling? 

Deep Dive Sessions

ITB Market Research: Fridays for Future = Future of Travel? Travel Behavior Of Millennials And Product Development In Tourism

March 06, 2020
14:00 - 14:45 h

CityCube Berlin, Cube Club

Pleae note: This session is in German!

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