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March 04, 2020

Virtual Reality

ITB Virtual Reality Lab Day 1

March 04, 2020
10:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.

MICE

Success Factor Participant Experience – For Events That Inspire Their Target Group

March 04, 2020
11:00 - 11:45 h

Convention Hall 7.1a, Auditorium New York 1

  • What are future meeting scenarios?
  • What can digital and analog interaction look like? 
  • What types of participants are there?
  • How can event participants be involved successfully?
  • What are the most important research results from the "Future Meeting Space" project?

eTravel World

The Future Of Package Travel

March 04, 2020
11:15 - 11:45 h

Hall 7.1b, eTravel Lab

  • A technical view on the tour operator business and on the technological evolution of dynamic packaging and data analytics
  • What is the future technical setup for tour operators to meet the increasingly individual needs of travelers?
  • What possibilities do data analytics offer tour operators to manage the larger data volumes and increasing complexity?
  • How must the travel distribution product portfolio (OTAs, metasearch and more) evolve to become more individual and personalized?

Virtual Reality

VR Trends In Tourism - Status Quo, Outlook & Opening Of The VR Lab

March 04, 2020
12:00 - 12:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

Deep Dive Sessions

Google Masterclass: Unskippable: Travel Videos People Just Love To Watch On YouTube

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • How to capture travelers´ attention. 
  • Find out what makes videos on YouTube stand out and how they are different from traditional TV content. 
  • In this masterclass, we´ll share the latest insights and best practices on how to create successful content for YouTube, home to over 2 billion monthly logged-in people.

Virtual Reality

Online Instead Of Offline: Innovative Training Solutions Through Virtual Realities

March 04, 2020
14:00 - 14:45 h

ITB VR Lab / Hall 10.2 / Booth 108

Session in German only!

eTravel World

What Drives The Industry In 2020

March 04, 2020
14:10 - 15:00 h

Hall 7.1b, eTravel Lab

Keynote and subsequent panel discussion with industry experts.

Future

IPK's World Travel Monitor®: Latest World Travel Trends And Forecast 2020

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A4/A5

-In Cooperation with IPK International-

  • IPK World Travel Monitor® is the largest travel survey in the world, with data based on ca. 500,000 interviews.
  • Presenting the latest forecast data on worldwide and European travel behavior.
  • An indispensable basis for decision-making for the entire tourism industry.

Virtual Reality

The Future of Travel Media Consumption

March 04, 2020
15:00 - 15:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • Why and how Virtual Reality will be the future of travel media consumption.
  • The fundamental goals of travel media
  • What does VR make better than any form of media in human history?
  • Why VR will be the centre of digital media.

eTravel World

Five Tech Trends Shaping Tours & Activities In 2020

March 04, 2020
15:30 - 16:00 h

Hall 7.1b, eTravel Lab

  • Technology innovation is transforming tours and activities and establishing new competitive benchmarks for operators worldwide
  • This presentation, leveraging new research from Arival, outlines five essential trends redefining this sector for 2020 and beyond

Future

Outlook Keynote: Artificial Intelligence, Big Data, Robotics & Co – A Blessing Or Curse For Mankind?

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A look beyond the tourism industry at the mega trend of our time. 
  • Potentials and challenges for economy and society. 
  • What are the risks and are they manageable? 
  • Outlook: Digitalization in the future

eTravel World

New Work: How Machines And Humans Work Together

March 04, 2020
17:30 - 18:00 h

Hall 6.1, eTravel Stage

  • The future of tourism has been a network company without an office since the end of 2013.
  • Which digital tools are used?
  • How do you implement large projects?
  • How does this work on a personal level? A concrete best-practice example of New Work with insights behind the scenes.

March 05, 2020

Virtual Reality

ITB Virtual Reality Lab Day 2

March 05, 2020
10:00 - 17:45 h

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends. 

eTravel World

The State of Travel Startups and Hot Segments To Watch

March 05, 2020
10:30 - 11:00 h

Hall 7.1b, eTravel Lab

  • Phocuswright has tracked travel startups for over 15 years and its extensive database allows for analysis of founding and funding trends
  • Phocuswright has featured the most promising travel innovators on its global stages, and its news brand, PhocusWire, reports on the Hot 25 startups to watch
  • This session features a data presentation from the latest State of Startups research and a detailed analysis on which industry segments are most ripe for disruption
  • An interactive discussion with entrepreneurs and investors follows the presentation, adding additional insight and color into the most important topics and trends in travel innovation

eTravel World

Travel Trends 2020 And The Super App

March 05, 2020
10:30 - 11:00 h

Hall 6.1, eTravel Stage

  • In Travelport’s most comprehensive report ever, the experts look at where mobile travel is going in the next 12 months and how travel agencies can use these insights to shape their travel brand´s 2020 mobile strategy.
  • One of the most interesting trends in mobile is the “Super App” – an all-in-one experience in only one app.
  • Damiano Sabatino is talking about the Super App, how it will improve the mobile travel experience and what hyperconnected travelers are expecting in future.

eTravel World

eTravel Lab Day 2

March 05, 2020
10:30 - 13:30 h

Hall 7.1b, eTravel Lab

News on PSD2, current studies and new ideas for successfull destination marketing offer a colourful mix of insights on the second morning in the eTravel Lab. Detailed descriptions of all individual events will soon be available here.

eTravel World

eTravel Stage Day 2

March 05, 2020
10:30 - 18:00 h

Hall 6.1, eTravel Stage

Product news from the hospitality tech sector. Furthermore, focus on smart mobility, startups and news on AI & voice marketing. Also examples for TikTok in the marketing mix. Detailed descriptions of all individual events will soon be available here.

eTravel World

Conquer Your Data – Lessons In Delivering Real Impact For Your Hotel

March 05, 2020
11:00 - 11:30 h

Hall 6.1, eTravel Stage

  • In an ever-evolving digital landscape, today’s hotelier must mine through more data than ever to understand how to activate their data and see a real impact on their business.
  • Join us as we share examples of hoteliers who are conquering these problems in both the marketing and revenue management disciplines.
  • Think personalization, loyalty, data modeling, gaming, digital personas, middleware, connectivity…all at your fingertips and ready for the taking

Business Travel

What's Next? What's Here To Stay? – Current Trends And Forecast For 2020

March 05, 2020
12:00 - 12:45 h

Convention Hall 7.1a, Auditorium New York 1

  • Current figures on business travel by DRV, VDR and IMT/FUR Reiseanalyse
  • Where are we headed? The hot topics in the business travel market of today and tomorrow 
  • How sustainable are German companies traveling? 
  • Business travel management between digitalization, security and data protection

Deep Dive Sessions

Google Masterclass: The Undecided: How YouTube Can Help Travel Marketers Win Undecided Customers

March 05, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • When it comes to booking their holidays people like to take some time to research before committing to travel plans. 
  • It is an ongoing challenge for marketing teams to capture the attention of these undecided bookers. 
  • In this masterclass, you will learn how YouTube can help marketers turn prospects into customers through video ads. 

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